|About Icebreaker PR
Icebreaker was founded in 2002 with a goal to zig while other PR firms and PR practitioners zagged. Icebreaker focused solely on the businesses that needed public relations the most - small ambitious businesses that required professional PR support to launch products and tell its business story to media.
Icebreaker Public Relations has helped clients in technology, security, consumer goods, community, associations, business services, and various others. We handle both business-to-business, and business-to-consumer.
It may be surprising to know that some PR practices shy away from frontline dealings with media, despite calling themselves PR firms. Not everyone likes to get their hands dirty like us. Simply put, what we do is tried, tested, and true and it is a fundamental building block of public relations despite the advent of modern and virtual technologies. Yes, we still meet journalists for coffee and lunch as there is no substitution for face-to-face.
Icebreaker is based in the Greater Toronto Area.